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Sunderland Repository records the research produced by the University of Sunderland including practice-based research and theses.

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Number of items: 14.

Wharton, Karen, Ward, Janet, Bhate, Seema and Hussain, V (2017) Mapping the customer journey in a professional services SME. In: The Academy of Marketing Conference, 2017, Hull. (Unpublished)

Ward, Janet, Gummerus, Johanna and Ness, Mitchell (2017) Service experience participation styles in a young people’s virtual world. In: Competitive Advantage in the Digital Economy Forum 2017, 1-3 June 2017, Venice.

Dixon-Todd, Yvonne, Ward, Janet and Coates, Nigel (2017) Is Student Engagement the Magic wand for a Transformative Marketing Curriculum. UNSPECIFIED.

Ward, Janet and Coates, N (2016) Developing a Methodology to Research the Avatar/ User Relationship. In: 2016 Winter Marketing Academic Conference, 28-26 Feb 2016, Caesars Palace Las Vegas, Las Vegas, NV. (Unpublished)

Dixon-Todd, Yvonne, Ward, Janet and Coates, N (2016) Is student engagement the to create a transformative marketing curriculum? In: The Academy of Marketing Conference, 2016, Newcastle -upon-Tyne. (Submitted)

Ward, Janet and Coates, N (2015) Challenges of researching relationships within online environments. In: ICRM, 2015, Helsinki. (Unpublished)

Ward, Janet and Gummerus, J (2015) Identifying strong ties/relationships within a social virtual environment. In: ICRM, 2015, Helsinki. (Unpublished)

Ward, Janet and Gummerus, J (2015) Understanding virtual co-creation activities in the virtual world environment. In: The Naples Forum on Service, 2015, Naples. (Submitted)

Ward, Janet and Gummerus, Johanna (2014) Understanding participation styles within teen Virtual Worlds: A comparison of UK & Finnish users. In: Children & Teen Consumption Conference Proceedings., 2014. (Unpublished)

Saren, Mike, Harwood, Tracy, Ward, Janet and Venkatesh, Alladi (2013) Marketing beyond the frontier? Researching the new marketing landscape of virtual worlds. Journal of Marketing Management, 29 (13-14). pp. 1435-1442. ISSN 0267-257X

Saren, Mike, Harwood, Tracey, Ward, Janet and Venkatesh, Alladi (2013) Marketing beyond the frontier? Researching the new marketing landscape of virtual worlds. Journal of Marketing Management, 29 (13-14). pp. 1435-1442.

Harwood, Tracy and Ward, Janet (2013) Market research within 3D virtual worlds An examination of pertinent issues. International Journal of Market Research, 55 (2). pp. 247-266. ISSN 1470-7853

Harwood, Tracey G and Ward, Janet (2013) Market research within 3D virtual worlds : an examination of pertinent issues. International Journal of Market Research, 55 (2). pp. 247-266.

Coates, Nigel and Ward, Janet Developing Cultural Competence in a Highly Interactive Service Social Media Environment. In: UNSPECIFIED.

This list was generated on Tue Jun 18 19:36:21 2024 BST.