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Sunderland Repository records the research produced by the University of Sunderland including practice-based research and theses.

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Number of items: 14.

Article

Saren, Mike, Harwood, Tracy, Ward, Janet and Venkatesh, Alladi (2013) Marketing beyond the frontier? Researching the new marketing landscape of virtual worlds. Journal of Marketing Management, 29 (13-14). pp. 1435-1442. ISSN 0267-257X

Saren, Mike, Harwood, Tracey, Ward, Janet and Venkatesh, Alladi (2013) Marketing beyond the frontier? Researching the new marketing landscape of virtual worlds. Journal of Marketing Management, 29 (13-14). pp. 1435-1442.

Harwood, Tracy and Ward, Janet (2013) Market research within 3D virtual worlds An examination of pertinent issues. International Journal of Market Research, 55 (2). pp. 247-266. ISSN 1470-7853

Harwood, Tracey G and Ward, Janet (2013) Market research within 3D virtual worlds : an examination of pertinent issues. International Journal of Market Research, 55 (2). pp. 247-266.

Conference or Workshop Item

Wharton, Karen, Ward, Janet, Bhate, Seema and Hussain, V (2017) Mapping the customer journey in a professional services SME. In: The Academy of Marketing Conference, 2017, Hull. (Unpublished)

Ward, Janet, Gummerus, Johanna and Ness, Mitchell (2017) Service experience participation styles in a young people’s virtual world. In: Competitive Advantage in the Digital Economy Forum 2017, 1-3 June 2017, Venice.

Ward, Janet and Coates, N (2016) Developing a Methodology to Research the Avatar/ User Relationship. In: 2016 Winter Marketing Academic Conference, 28-26 Feb 2016, Caesars Palace Las Vegas, Las Vegas, NV. (Unpublished)

Dixon-Todd, Yvonne, Ward, Janet and Coates, N (2016) Is student engagement the to create a transformative marketing curriculum? In: The Academy of Marketing Conference, 2016, Newcastle -upon-Tyne. (Submitted)

Ward, Janet and Coates, N (2015) Challenges of researching relationships within online environments. In: ICRM, 2015, Helsinki. (Unpublished)

Ward, Janet and Gummerus, J (2015) Identifying strong ties/relationships within a social virtual environment. In: ICRM, 2015, Helsinki. (Unpublished)

Ward, Janet and Gummerus, J (2015) Understanding virtual co-creation activities in the virtual world environment. In: The Naples Forum on Service, 2015, Naples. (Submitted)

Ward, Janet and Gummerus, Johanna (2014) Understanding participation styles within teen Virtual Worlds: A comparison of UK & Finnish users. In: Children & Teen Consumption Conference Proceedings., 2014. (Unpublished)

Coates, Nigel and Ward, Janet Developing Cultural Competence in a Highly Interactive Service Social Media Environment. In: UNSPECIFIED.

Other

Dixon-Todd, Yvonne, Ward, Janet and Coates, Nigel (2017) Is Student Engagement the Magic wand for a Transformative Marketing Curriculum. UNSPECIFIED.

This list was generated on Sun Apr 14 06:09:35 2024 BST.